Account Executive


The role of an Account Executive (AE) at Bonfire is to hunt, prospect, and close nonprofits, creators, communities, and for-profit businesses.

This is a quota-carrying role and will be responsible for communicating directly with clients and prospects, understanding their individual needs, recommending Bonfire’s products and services that maximize value, and ensuring they have a successful launch.

Furthermore, AEs will be expected to work with and upsell clients for 6 months after their First Financial Activation (FFA) on Bonfire’s platform.

All Bonfire employees are expected to embrace our Mission and Values, we live together and apart.

Humble Ingenuity | Moral Courage | Healthy Dissatisfaction | Inclusive Cooperation | Trusting Partnerships


include but are not limited to:

  1. Consistently obtain quarterly new business quotas as established by the Director of Sales
  2. Focus outbound sales efforts exclusively on prospects with the potential to sell 50 units or more year over year
  3. Manage the entire sales cycle from finding a potential client to closing a deal
  4. Work with and upsell clients for 6 months after their First Financial Activation (FFA)
  5. Qualify cold leads based on specific customer segment (creators or nonprofits) criteria
  6. Smoothly transition high-value clients to our team of dedicated Account Managers after their first 6 months selling on Bonfire
  7. Consistently meet daily/weekly sales activity metrics as established by the Director of Sales including, but not limited to:
    1. new outreach messages per day
    2. discovery calls conducted per week
  8. Diligently create and manage all tasks in Bonfire’s CRM (Hubspot) associated with closing new/hunted business including, but not limited to:
    1. following up with cold leads
    2. following up with warm leads
    3. scheduling discovery calls
  9. Craft personalized outreach messages that generate open rates from cold leads over 60%
  10. Conduct discovery calls with qualified prospects and use your expert persona to guide them towards best-fit solutions at Bonfire
  11. Operate using a consultative approach and the highest level of integrity when representing Bonfire during customer-facing interactions
  12. Work with inbound-lead sellers from discovery calls to closing of the deal as they are passed to you through our Sales Operations team.
  13. Conduct weekly pipeline audits with Bonfire’s CRM to make sure all deals, contacts, and companies contain accurate information, appropriate forecasted sales, and reasonable start/closing dates
  14. Work cross-functionally with other teams at Bonfire to advocate on behalf of your prospects/clients and secure items (ex: contracts, marketing extras, etc…) for closing a deal
  15. Understand your core customer personas inside and out – know their business as well as they do
  16. Leverage modern sales strategies in your process such as video messaging and social selling


  • Exceptional interpersonal and communication skills, verbal and written, with an ability to relate to and win the trust of prospects and internal stakeholders
  • Self-motivated, with a dedication to keeping up to date professionally and technically, and apply new knowledge to the job.
  • Deep understanding of the platforms and tools within the sales technology ecosystem
  • Passion for creating a fun, competitive, collaborative and psychologically safe work environment
  • High degree of empathy when interacting with prospects and clients
  • Superior organization and commitment to time blocking your schedule
  • Consistency – success in this role is the result of small efforts, repeated day in and day out
  • Lifelong learner, growth mindset, and coachable
  • Committed to seeking diverse perspectives through diverse backgrounds, with an ability to lead or participate in discussions that are considered inviting and safe.
  • Demonstrated ability to operate safely in the workplace.


  • High School Graduate
  • Self-starter with a passion to learn and leverage sales skills
  • Consistent access to a reasonably distraction free home work space, with reliable access to high-speed internet and use of a smart phone/mobile device.
  • Technologically savvy, with strong computer skills and the ability to embrace and adapt to changes to technology that is critical to how we work.
  • Good working knowledge of the primary Google business, productivity and collaboration tools/software.
  • Good working knowledge of the primary Microsoft Office programs.

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